PROFILE

Senior digital marketing specialist with 10+ years of experience designing, implementing and optimising marketing‑technology ecosystems for global brands. Proven track‑record in Adobe Analytics, Adobe Tags, Adobe Campaign (classic & standard), Adobe Target, and Adobe Audience Manager. Adept at translating marketing strategy into scalable architectures and leading cross‑functional teams.

WORK EXPERIENCE

Freelance Digital Marketing Consultant | 2017 – Present

Clients: Novo Nordisk · Yamaha Motor Europe · APG · Rolex · Telenor · AG Insurance · BNP Paribas · Lundbeck · Univé

  • Designed end‑to‑end marketing landscapes and drove adoption across business units.
  • Architected and optimised Adobe Experience Cloud solutions (Campaign, AAM, Target, Launch, Adobe Analytics).
  • APG - Designed and rolled out a scalable tracking framework, standardising the data layer, event taxonomy, and KPI definitions across multiple properties.
  • Rolex - Delivered a scalable, brand-standard tracking framework for Rolex authorized reseller pages, standardising data layers and KPIs for reliable, consent-compliant reporting.
  • Univé - Assessment/Audit & strategical and technical advice website personalization. VWO/Adobe Target
  • Novo Nordisk - Tech lead and developer for all Adobe Target personalization (WebSDK & at.js). Owned the data foundation for new web properties: measurement strategy, data-layer/XDM specifications, consent mapping, and identity approach.

Bose Corporation | 2017 – 2024 (Contract)

Sr CX Capability Specialist (2019 – 2024)

  • Scaled Adobe Campaign globally; introduced FDA integration connecting to Snowflake data warehouse for near‑real‑time segmentation and personalisation.
  • Architect for optimising and integrating Adobe Target within the MarTech stack (incl. offers, experience fragments, tracking)
  • Unified data flows between Campaign, AAM and e‑commerce to enable omnichannel journeys.
  • Supported implementation of Salesforce Marketing Cloud, Urban Airship & Segment

Technical Consultant Digital Marketing (2017 – 2019)

  • Led migration from Exact Target to Adobe Campaign; delivered new data model, Marketing Campaigns, Transactional Messaging & Offers strategy

Kandoor – Growth Hacker | 2019

Loyalis (APG Group) – Digital Marketing Consultant | 2014 – 2018

EDUCATION & CERTIFICATIONS

  • Adobe Campaign, Target, and Audience Manager Certifications – Adobe Digital Learning Services, 2018
  • Growth Hacking – Growth Tribe Academy, 2016
  • Communication and Media Studies - Northwest Missouri State University, 2010
  • BSc Communication & Multimedia Design – Zuyd University of Applied Sciences, 2011

AWARDS

  • Dutch Interactive Award – Silver
  • Adobe Experience Maker of the Year – Architect Winner